During the Spring 2009 semester, the course “Interactive Marketing and Information Technology” will take part in the Google Online Marketing Challenge. We are currently looking to develop a list of businesses willing to work with student groups (MBA, Masters, and Undergraduate). In particular, we are looking for small to medium sized businesses (under 100 employees) that have a website but don’t currently use AdWords.
Why should you participate?
- This is an excellent opportunity for you to receive US$200 of Google AdWords online advertising free while hard-working students analyze your business from an online marketing perspective.
- There is no cost to you. The students will receive US$200 of free Google AdWords advertising and then work with you to devise an effective online marketing campaign. They will evaluate your current online marketing, outline a strategy, run a three-week advertising campaign, assess the results and then provide you with recommendations to further develop your online marketing.
- Although they might suggest ways to enhance your website, students will not control or alter your website in any way. Your student team will, however, use Google AdWords to drive traffic to your website.
If you agree to participate, you will be expected to meet with your student team to explain what your business does and what you want to achieve from online marketing. Ideally, you will take an active interest in the campaign, such as providing feedback on the proposed campaign strategy, interim campaign results and campaign changes. Once the campaign is over you are under no obligation to continue with AdWords.
If you are interested in participating, please email Jason Kuruzovich (kuruzj(-at-)rpi.edu) with your business name, website, and contact information. Thank you in advance for your interest. If selected by a student group, your organization will be contacted during the beginning of the spring term 2009.
