Technology is vital link in how modern corporations identify, acquire, transact with, and keep their customers. This course provides an introduction to both the technology infrastructure most relevant to the customer relationship as well marketing issues which result from the application of computers and communication networks.
As part of this class, teams will be competing in the Google Online Marketing Challenge. This is a wonderful opportunity to develop real experience in running an online marketing campaign for a local business with real money while competing with teams from around the world. The top teams (as ranked by Google) will be flown to the Google headquarters in Mountain View, CA for a 7 night stay in a 5 star hotel. Last year there were 15 teams selected for this honor.
Google Online Marketing Challenge: Information for Businesses
Google Online Marketing Challenge: Information for Students
I’m very excited to teach this class and hope that you will consider taking it or participating as part of the Google Challenge.
October 20, 2008 at 7:53 pm |
Hey,
The course really sounds interesting. Two questions:
prerequisites(Anything I should read up on)
Less important-grading?(Any ideas how you plan to grade us?)
Thanks,
Ashok Sukumaran.
October 21, 2008 at 2:47 am |
Check out the draft syllabus.
15% Class participation, homework, and in-class assignments
25% Exam I
15% Term Paper
20% Team Final Project
25% Exam II
May 4, 2009 at 3:10 pm |
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