Marketing with Information Technology

OK, so I’ve finished one semester of the class currently titled “Internet Marketing.”  The basic idea of the class is that it includes all aspects of the ways that organizations utilize IT to market to customers.  As a result, it includes issues related to Analytics, CRM, and the marketing of software, none of which are adequately covered by the title “Internet Marketing”.  In a Web 2.0 way, I’m looking to get ideas for the name of the class.  Please select from the options below or suggest your own.

It has just been announced that at group from my Internet Marketing class won a $3000 award from the Price Chopper Innovation Challenge! I just wanted to say a quick thank you to the team (Ming-Chih Chung MBA ’10, Chinwe Egboh MBA ’10, Doyeon Lee MBA ’10, and Lily Zhou Pathfinder MBA ’11 ) for their hard work on the proposal and to Golub/Price Chopper Supermarkets for their “class sourcing” innovation model which provided an excellent opportunity for students to think big and propose their ideas to senior management.  The announcement is currently featured on the RPI website.